Inspiring Leaders START WITH WHY. 

For What's Next, We ASK SO WHAT.


With the climate crisis, the rise of inequalities, the crumbling of our democracies or world economies coming to a standstill because of a global pandemic, purpose and inspiration matter more than ever.


As Simon Sinek framed it quite well, and with a sense of urgency, we need to put the question of WHY we do what we do at the centre of the “Golden Circle”, before the questions of WHAT and HOW


Yet, for deep and significant change to happen, we must restore the much-eroded trust in our organizations, our communities and ourselves.


For this, we need to move beyond WHY, look at the periphery, and find in our hearts the strength to ask the often forgotten question: SO WHAT?


The time has come to move from the 1st to the 4th circle.

The time has come to reinvent the wheels. 


Klaus Schwab - Founder and Executive Chairman of the World Economic Forum -  called the pivot from WHY to SO WHAT an incredible opportunity for leaders in the 21st century.  



#asksowhat #businessmodelinnovation #consciousleadership #corporatecultures #corporatenarratives #creativity #diversity #goodcorpsbadcorps #innovation #reconciliation #regenerativeeconomy #reinventingorganizations #reinventingthewheels #science #SDGs #stakeholdercapitalism #technology #women

© Dominique Bel, 2020. All Rights Reserved in all Countries.

An eye-opening and empowering sequel to Simon Sinek's

   Start With Why.   

/ Theodore Fairhurst - Entrepreneur explorer & author





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© Dominique Bel, 2020. All Rights Reserved in all Countries.